|Roy Rogers Congressional Plaza -1960's|
Vintage Roy Roger Commercial from Youtube
The 1970's and 1980's were the golden age of Roy Rogers Restaurants. Their food was a cut above other fast food chains, and I think that was true of most of the food I ate there, though the chicken was not as good as KFC. Roy Rogers were owned by the Marriott Corporation, which at the time was known primarily for it's restaurants until it sold or shut them all down to focus on providing mediocre food for airlines. In 1990, Marriott sold Roy's to Hardee's, a lower quality fast food restaurant, that excelled at breakfast and little else.
Hardee's quickly switched most of the Roy Rogers Restaurants to the Hardee's brand name, which was greeted with wide disdain, to the point where many of the switched Hardee's had to be switched back to the Roy Rogers nameplate. But the damage was done, and eventually most of the Roy Rogers leases were sold off to other restaurant chains. Surprisingly, today, Roy Rogers still exists in a much smaller chain, it is now owned by the sons of one of the men who created the chain.
Posted originally April 2012 by J.C. Bernhardt